While you might think leaving the politics section of your dating profile blank makes you look open-minded, my latest database analysis shows it’s actually doing the opposite.
While you might think leaving the politics section of your dating profile blank makes you look open-minded, my latest database analysis shows it’s actually doing the opposite.
As the clocks move forward and the first signs of spring appear in March, a specific shift takes place in the British dating landscape.
January is traditionally the month of the fresh start, where millions of British singles take to their phones to find a partner as part of their New Year resolutions.
After years of Instagram dating, where the goal was to find the flashiest background for a social media post, 2025 has ushered in the era of quiet luxury.
Alcohol-centric socialising, which has long been the backbone of the first date, is being replaced by a desire for cognitive clarity and authentic presence.
We are currently witnessing a sociological shift known as the affective turn. Society is moving away from valuing hard capital, such as job titles and salaries, in favour of emotional capital.
In 2025 we are seeing singles flood into niche environments like run clubs, pottery workshops, and community gardens to build social capital.
The traditional British family unit is undergoing a massive shift.
For years the situationship has dominated the British dating scene, leaving a trail of burnout and confusion in its wake.
